ConsumerMyth: No consumer demand for sustainability. Consumers are becoming much more conscious of sustainable products and services. According to a study conducted in 2013, 78% of consumers indicate that they buy or use green products and services, citing health and environment as key reasons. Consumer reaction is helping to re-define the way companies look at their supply chain, as indicated in other articles. For the complete story, please see the article as posted by the Environmental Leader.

About the Author: Lauren Boitel

Lauren Boitel is the Executive Director of ImpactNV, a statewide sustainability NGO convener and coalition builder that drives systemic change around economic, environmental, and social sustainability in the Silver State. Lauren has 12 years of experience as a Sustainability Professional in Southern Nevada and teaches Sustainability & Entrepreneurship for the Lee Business School at UNLV.